Charity communications resources

Charity communications resources from content creation and social media to media relations and internal communications and help you develop and implement successful communication strategies.

Effective communication is essential for charities and not-for-profit organisations to engage their audiences, share their impact, and build lasting relationships with stakeholders.

Content creation

Creating compelling content is at the heart of effective communication. Our content creation resources offer tips and best practices to help you produce high-quality content that resonates with your audience:

  • Storytelling techniques: Learn how to craft powerful stories that highlight your mission, impact, and the people you serve.
  • Writing tips: Get practical advice on writing clear, engaging, and persuasive content for various formats, including blog posts, newsletters, and reports.
  • Visual content: Discover best practices for creating and using visuals, such as infographics, photos, and videos, to enhance your storytelling.
  • Content calendar: Learn how to develop and maintain a content calendar to ensure consistent and timely communication.

Social Media

Social media is a powerful tool for reaching and engaging your audience. Our social media resources provide strategies and tips to help you leverage social media platforms effectively:

  • Platform selection: Guidance on choosing the right social media platforms for your organisation based on your audience and goals.
  • Content strategy: Tips for creating a cohesive social media content strategy that aligns with your overall communication goals.
  • Engagement techniques: Best practices for engaging with your followers, responding to comments, and building an online community.
  • Analytics and metrics: Learn how to measure and analyze your social media performance to optimise your strategy and demonstrate impact.

Media relations

Securing media coverage can significantly amplify your message and reach new audiences. Our media relations resources provide practical advice on building and maintaining relationships with the media:

  • Press releases: Step-by-step guides on writing effective press releases that capture media attention.
  • Media pitching: Tips for pitching your stories to journalists and media outlets, including how to tailor your pitches and follow up effectively.
  • Media training: Resources on preparing for media interviews, including key messaging and interview techniques.
  • Crisis communication: Best practices for managing communication during a crisis, ensuring your organisation maintains transparency and trust.

Internal communications

Strong internal communication fosters a positive organisational culture and ensures everyone is aligned with your mission and goals. Our internal communications resources include:

  • Communication plans: Guidance on developing internal communication plans that keep staff and volunteers informed and engaged.
  • Employee and volunteer engagement: Tips for creating a culture of open communication, where employees feel valued and heard.
  • Tools and platforms: Reviews of internal communication tools and platforms that can streamline communication and collaboration.
  • Feedback mechanisms: Techniques for gathering and responding to feedback from staff and volunteers to improve internal processes and morale.

Campaigns and advocacy

Effective campaigns and advocacy efforts can mobilise support and drive change. Our resources provide strategies for planning and executing successful communication campaigns:

  • Campaign planning: Step-by-step guides on developing comprehensive communication campaigns, from setting objectives to measuring success.
  • Advocacy strategies: Tips for creating impactful advocacy campaigns that raise awareness and influence policy.
  • Messaging and branding: Advice on developing clear, consistent messaging that reinforces your brand and resonates with your audience.
  • Collaborations and partnerships: Guidance on building partnerships with other organisations and influencers to amplify your campaign’s reach.

Email marketing

Email remains a powerful tool for direct communication with your supporters. Our email marketing resources offer tips and best practices to maximise your email campaigns:

  • List building: Techniques for growing and maintaining a healthy email list.
  • Content creation: Tips for writing compelling email content that drives engagement and action.
  • Segmentation and personalisation: Strategies for segmenting your audience and personalising your messages to increase relevance and impact.
  • Analytics and optimisation: Guidance on measuring email performance and optimising your campaigns for better results.

Charity communication resources

Effective communication is crucial for building relationships, raising awareness, and driving action. By adopting best practices and innovative strategies in communication, you can enhance your organisation’s ability to connect with stakeholders, share your impact, and achieve your mission.

Our Charity Resources provide the knowledge and tools you need to develop and implement effective communication strategies that amplify your voice and drive meaningful change.

If you have any questions or need further assistance, please don’t hesitate to contact us. Our charity consultancy support is here to help you achieve your communication goals with confidence and clarity.