Sailfin Magazines was contracted as a content agency to provide a content strategy to help launch and grow the Anywheres brand for the multi-national office supplies company Lyreco.

Lyreco, the French multi-national office supplies company launched a sub-brand as an online shop to provide stationery, office supplies, kit and equipment to the growing number of people who are self-employed, freelance, and remote working.

We developed a holistic campaign to incorporate awareness, credibility, reach, depth (and truth), and to appeal to a significant and honest subset of society who value productivity and time more than their office-based counterparts.