Dads Unlimited is a charity operating across England and Wales supporting separated families and specifically fathers.
Dads Unlimited needed a clean and professional brand, website, and communications identity to set it apart from some of the more militant fathers organisations that had become embedded in the public consciousness.
Dispelling stereotypes and tapping into the raw emotions that we are told men do not share (but they do), we created a brand identity that was as pure and simple as the unconditional love a father has for their child.
The website needed to serve multiple purposes; clearly identify their purpose (and what they are not), speak to governance, funders, donors, service providers, and most importantly clients who are in crisis.
Find out more: Visit Dads Unlimited